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Investing in the Digital Era: Exploring the Benefits of Security Token Offerings

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In the ever-evolving landscape of investment, digitalization has brought about profound changes. Among these innovations, structured note investment has been a remarkable pillar, offering investors a distinctive combination of fixed-income securities and derivatives. But as we move deeper into the digital era, a new kid on the block—security token offerings —has started reshaping the investment arena.

A Security Token Offering represents the public sale of tokenized digital securities, which are maintained on a blockchain network. This has been enabled by the blockchain revolution, which has essentially ‘tokenized’ the investment market. Tokenization signifies the method of transforming the ownership rights of an asset into a digital token, stored on a blockchain system. In essence, an STO is an initial coin offering (ICO) that is firmly rooted in traditional financial models.

The appeal of STO lies in its potential to democratize investments and enhance liquidity. Unlike traditional securities, STOs are not confined to standard office hours; transactions can occur round-the-clock. Additionally, by tokenizing securities, assets that were previously illiquid can now be traded with ease. This opens up vast investment avenues that were previously inaccessible or too expensive for most individuals.

Moreover, customized investment notes provide access to a wide range of underlying assets. From equity indices and commodities to foreign exchange rates and interest rates, the underlying assets can be diverse and varied. This versatility allows investors to tap into different markets and capitalize on specific trends or opportunities. By diversifying their exposure across multiple asset classes, investors can potentially enhance their risk-adjusted returns.

An effective security token offering platform can also deliver a higher degree of transparency. All transactions are recorded on a blockchain, which is immutable and tamper-proof. This can help to foster trust among investors and regulators, potentially reducing the risk of fraud and manipulation in the market.

Interestingly, one of the most compelling applications of STOs is in the realm of structured note investing. Traditionally, structured notes—a form of hybrid securities—have been complex and opaque. However, with the tokenization of these securities, the investment process can become more transparent, allowing investors to track the performance of their investments in real-time. This increased transparency can also make it easier for investors to assess the risk associated with structured notes.

The real estate sector has been particularly proactive in embracing this digital shift. Real estate security token offering allows for fractional ownership, thereby making this traditionally high-barrier-to-entry market accessible to a broader pool of investors. Investors can purchase tokens that represent a stake in an underlying property, and they can sell these tokens whenever they wish, providing an unparalleled degree of flexibility.

Securitized token offerings are the next logical step in the evolution of investment mechanisms. By allowing the tokenization of various asset types, these offerings open the door to a world of possibilities, making the investment landscape more diverse, inclusive, and accessible than ever before.

As we continue to delve into the digital age, the role of STOs and other innovative investment mechanisms is set to become increasingly central. Companies like GreatOne, at the forefront of digital innovation, are paving the way in this exciting new era. GreatOne’s commitment to providing secure, transparent, and efficient investment solutions reflects the broader industry’s movement toward harnessing the potential of these digital innovations. As investors, it is vital to embrace and adapt to these changes, to reap the full benefits of investing in the digital era.

Investing in the digital era is not merely about embracing new technologies—it is about creating a more open, transparent, and inclusive financial ecosystem. Security token offerings represent a powerful tool in this evolution, offering unprecedented opportunities for diversification, accessibility, and efficiency. The digital revolution in investing is here, and it’s time for us to embrace it.


This commentary is provided as general information only and is in no way intended as investment advice, investment research, a research report or a recommendation. Any decision to invest or take any other action with respect to the securities discussed in this commentary may involve risks not discussed herein and such decisions should not be based solely on the information contained in this document.

Statements in this communication may include forward-looking information and/or may be based on various assumptions. The forward-looking statements and other views or opinions expressed herein are made as of the date of this publication. Actual future results or occurrences may differ significantly from those anticipated and there is no guarantee that any particular outcome will come to pass. The statements made herein are subject to change at any time. GreatOne disclaims any obligation to update or revise any statements or views expressed herein.

In considering any performance information included in this commentary, it should be noted that past performance is not a guarantee of future results and there can be no assurance that future results will be realized. Some or all of the information provided herein may be or be based on statements of opinion. In addition, certain information provided herein may be based on third-party sources, which information, although believed to be accurate, has not been independently verified. GreatOne and/or certain of its affiliates and/or clients hold and may, in the future, hold a financial interest in securities that are the same as or substantially similar to the securities discussed in this commentary. No claims are made as to the profitability of such financial interests, now, in the past or in the future and GreatOne and/or its clients may sell such financial interests at any time. The information provided herein is not intended to be, nor should it be construed as an offer to sell or a solicitation of any offer to buy any securities. This commentary has not been reviewed or approved by any regulatory authority and has been prepared without regard to the individual financial circumstances or objectives of persons who may receive it. The appropriateness of a particular investment or strategy will depend on an investor’s individual circumstances and objectives.

Annelise Asborne

About the Author

Annelise is part of the founding team and Managing Member. She is a board member at the Great One Digital Holdings.Annelise comes with over 20 years of experience in finance, credit, real estate, risk, structuring, governance, and digital assets. Annelise was nominated to the board of Bob Evans (BOBE) and received a recommendation from ISS. She was also nominated to the board of Ethan Allen (ETH). Annelise is active in numerous industry organizations, corporate governance initiatives, and guest lectures at universities including Columbia, NYU, Baruch, William and Mary, and Fundan.

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