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Who is a Portfolio Manager? And How to Choose One?

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What is a portfolio manager?

Portfolio managers are responsible for making decisions and defining strategies about what investments to buy and sell in a fund or other investment vehicle. The extent of responsibility can vary depending on the type of portfolio manager and the level of authority over trading decisions. In contrast, others specialize in risk mitigation, investment analysis, and portfolio balancing. The role is sometimes called “CIO” (Chief Investment Officer).

The ultimate goal for the portfolio manager is to get the best return possible for his clients by identifying the right investments to create the best investment portfolio.

All about Investment Portfolio Manager

Role of the portfolio manager

A portfolio manager makes decisions about which securities to buy and sell and when to try and accomplish the investment objective of that particular portfolio. The investor has a certain amount of money to invest for retirement or another goal. The portfolio manager will then purchase various stocks, bonds and mutual funds to diversify that investor’s portfolio.

An asset allocation expert may also be a portfolio manager. This person is responsible for determining the appropriate mix of investments to hold in a portfolio, called “asset allocation.” Asset classes include stocks, bonds and cash. Once you have determined your risk tolerance (the amount of risk you are comfortable with), an asset allocation expert will help select mutual funds or other investments that match your needs and goals. Asset allocation is one of the most important decisions you can make in your investment strategy, as it determines how much money can be lost in market fluctuations.

Portfolio managers may also include asset allocation experts who advise pension funds and other large institutional investors on the mix of different types of investments they should hold. A hedge fund uses alternative strategies such as short selling, high leverage and derivatives in investment portfolios.

How to Choose the Right Portfolio Manager?

Choosing the right portfolio manager is essential to ensure you get a good return on investment. It’s also important because it can help protect you from fraud, volatility, and other investment risks.

  1. 1. The first thing to consider when choosing a portfolio manager is their experience. If you’re thinking about hiring an investment advisor, check their resume and see what types of companies they’ve worked for and how long they’ve been in the business. A trustworthy advisor should have several years under his belt, more than one market cycle, and at least two or three professional certifications under his belt.
  2. 2. Secondly, be wary if an adviser attempts to push high-fee options on you—this could indicate some sort of conflict of interest where they get paid on the backside.
  3. 3. Thirdly, consider a questionnaire before zeroing down on a portfolio manager.
    • What is their track record?
    • Are they honest and transparent?
    • Are they ethical and trustworthy?
    • Are they consistent and reliable?
    • What is their experience?
    • Do they have a good understanding of your needs, risk profile, investment objectives and time horizon for your investments?


Choosing a portfolio manager can be difficult, but it’s important to research before making a decision. Ensure they have experience and know what they are doing when investing in stocks and bonds. While not everyone can hire a portfolio manager, smart platforms like GreatOne can assist a portfolio manager.

At GreatOne, we offer a wide range of financial products and services, including portfolio monitoring, investment advice from experienced professionals and educational resources. GreatOne’s gamification tools allow you to fine-tune your investment strategies and channel capital toward more risk-return balanced options. So, if you’re an avid investor—and want to organize, diagnose and grow wealth—GreatOne is the place for people like you!


This commentary is provided as general information only and is in no way intended as investment advice, investment research, a research report or a recommendation. Any decision to invest or take any other action with respect to the securities discussed in this commentary may involve risks not discussed herein and such decisions should not be based solely on the information contained in this document.

Statements in this communication may include forward-looking information and/or may be based on various assumptions. The forward-looking statements and other views or opinions expressed herein are made as of the date of this publication. Actual future results or occurrences may differ significantly from those anticipated and there is no guarantee that any particular outcome will come to pass. The statements made herein are subject to change at any time. GreatOne disclaims any obligation to update or revise any statements or views expressed herein.

In considering any performance information included in this commentary, it should be noted that past performance is not a guarantee of future results and there can be no assurance that future results will be realized. Some or all of the information provided herein may be or be based on statements of opinion. In addition, certain information provided herein may be based on third-party sources, which information, although believed to be accurate, has not been independently verified. GreatOne and/or certain of its affiliates and/or clients hold and may, in the future, hold a financial interest in securities that are the same as or substantially similar to the securities discussed in this commentary. No claims are made as to the profitability of such financial interests, now, in the past or in the future and GreatOne and/or its clients may sell such financial interests at any time. The information provided herein is not intended to be, nor should it be construed as an offer to sell or a solicitation of any offer to buy any securities. This commentary has not been reviewed or approved by any regulatory authority and has been prepared without regard to the individual financial circumstances or objectives of persons who may receive it. The appropriateness of a particular investment or strategy will depend on an investor’s individual circumstances and objectives.

Annelise Asborne

About the Author

Annelise is part of the founding team and Managing Member. She is a board member at the Great One Digital Holdings.Annelise comes with over 20 years of experience in finance, credit, real estate, risk, structuring, governance, and digital assets. Annelise was nominated to the board of Bob Evans (BOBE) and received a recommendation from ISS. She was also nominated to the board of Ethan Allen (ETH). Annelise is active in numerous industry organizations, corporate governance initiatives, and guest lectures at universities including Columbia, NYU, Baruch, William and Mary, and Fundan.

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